Does your company have an email marketing system in place? If not, you really should. Successful marketers know that there is a lot of opportunity for additional sales on the backend of any outreach campaign. Don’t stop your correspondence with someone after the initial contact. Add them to your email list and provide regular updates that offer valuable bits of information or simply entertains. This helps keep your emails fresh and interesting instead of stale and predictable. When you provide helpful information in your emails and keep them interesting to read, you will experience a higher degree of open rates. Building this level of trust will also help you market additional services to your audience.
If you don’t know where to start or don’t have time to set up an email campaign system, contact us now and we would be happy to help you.
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