Wondering what you should expect for advertising your brand on Facebook? WordStream has put together a great article outlining the average costs for the most common industries on Facebook. It uncovers the average Click-Through Rate, Cost per Click, Conversion Rates, and Cost per Action for each industry along with a detailed analysis of each result.

Read article here: https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks